It was a summer like no other, a time when we discovered new ways to stay active, cool, and stylish. What were the sneaker styles that defined this summer? Take a look back at the hottest sneakers that made waves in 2020.
Why are we so excited by summer sneaker trends this year? Is it because of the new designs, the perfect fit, or the excitement to try something new? Summer sneakers are much more than just shoes for many of us. They’re a way we can express our style during the hottest months. What made the 2020 trends so special?
Lightweight and Breathable Design: One of the biggest 2020 trends was the focus on lightweight, breathable materials. Brands such as Nike, Adidas and New Balance introduced mesh uppers, ventilated designs, and other features to keep feet cool. According to industry reports over 70% of consumers prioritize breathability when choosing summer shoes, making these designs a necessity.
Vibrant Colors & Patterns: Summer is all bright colors and bold prints, and 2020 was not an exception. Sneakers in neon shades, tropical prints and pastel shades were the rage. These sneakers, from the Nike Air Force 1 in pastel pink to Adidas Superstars with floral prints, added a pop to any outfit.
Sustainable Materials: As environmental issues became more prominent in 2020, sustainable materials were a popular trend. Brands such as Allbirds and Veja have introduced eco-friendly materials, including recycled plastics, natural rubber, and organic cotton. According to surveys, more than 80% of consumers are more likely to purchase sneakers made with sustainable materials.
Comfort meets style: In 2020, comfort was a key factor. Chunky soles and cushioned inserts were popular. Sneakers such as the New Balance 327 or the Puma Cali are designed to provide comfort all day without sacrificing style. These shoes are perfect for long walks on the beach, as well as other occasions.
2020 was a year full of change and sneaker culture wasn’t an exception. The trends that emerged reflect a shift to sustainability, comfort and bold style. Recent surveys show that over 60% of consumers cite the 2020 events as influencing their sneaker choice, causing them to prioritize comfort and eco friendly options.
But it’s more than just trends. In 2020, online shopping grew as more consumers turned to digital platforms to buy their favorite kicks. This shift has accelerated the growth and accessibility of sneaker culture.