Kiko Kostadinov has collaborated with ASICS to create their latest masterpiece: the UB9S GELDS TRAINER 14. Here’s the real issue: How can a collaboration between a visionary footwear designer and a legendary brand redefine what we think is possible? Let’s take a look at the story behind this groundbreaking release.
Since their first collaboration with ASICS in 2018, Kiko and ASICS have been redefining sneaker design. In 2020, their partnership reached new heights with the launch Curation Models. This program produced iconic designs such as the UB5S GEL NIMBUS 9 or the HN2-S Protoblast. In 2025, the UB9S GELDS TRAINER 14, a sneaker that is both retro and futuristic, will be released.
The UB9S GEL-DS TRAINER 14 shoe is more than just a shoe. It’s a wearable work of art. This sneaker, which draws inspiration from decoupage (a decorating technique that uses cutouts), and natural simulacrums (the imitation of nature’s forms), blends vibrant colors and matte hues in order to highlight the relationship between nature and mankind. The overlays are designed to mimic the look of petrology and fossils, while the moire surfaces are meant to reflect everyday objects. It’s a sneaker that is sure to spark a conversation.

The UB9-S GEL DS TRAINER 14’s magic is not just in its design, but in its versatility. This sneaker is available in four beautiful colorways: Desert Camp, Waterfall Midnight and Dark Mustard. It fits into any wardrobe. The UB9 GEL-DS TRAINER 14, whether you’re dressing up or hitting the streets, feels like it was designed just for you.
Collaborations such as this one between Kiko and ASICS go beyond marketing. These collaborations are a chance for two creative forces, who have different approaches to the world, to come together and push boundaries. Kostadinov’s vision, combined ASICS’ legacy for innovation, results in an ASICS sneaker that feels familiar and groundbreaking. It’s a great reminder that when we dare dream bigger, we can create something truly amazing.
The beauty of UB9S GEL-DS TRAINER 14 is its ability to connect. This shoe is a piece of future for everyone, from sneakerheads that appreciate the artistry and comfort to everyday wearers. It’s a good reminder that true style doesn’t mean following trends, but finding what feels right and sticking to it.