Remember the first time that you slipped on a pair adidas Ultraboosts, and felt as if you were walking in clouds? The Ultraboost OG brings back that feeling of comfort, style and pure energy. Here’s the real issue: How can a sneaker be a cultural sensation and remain iconic for over a decade? Let’s explore the history of this legendary shoe.
In 2013, adidas introduced the Energy Boost shoe, a revolutionary shoe that featured Boost cushioning. This innovation was unlike any other in the industry, offering unparalleled comfort, softness, and energy return. The Ultraboost was launched in 2015. It was this shoe that took the world by surprise. The Ultraboost, which combines Boost cushioning and Primeknit uppers, became a symbol for comfort and style. It was loved by both runners and sneakerheads.
Kanye West is a must when discussing the Ultraboost. He was a big fan of the shoe and was often seen wearing it on the street and on stage. His influence was a major factor in making the Ultraboost a streetwear staple. What was once a simple running shoe, became a must-have item for anyone looking to combine comfort and style.
adidas celebrates the Ultraboost 10th anniversary in 2025 by bringing back its original black and purple colorway. This isn’t a throwback, but a reminder why the Ultraboost once was dubbed as “the greatest running shoes ever made”. The Ultraboost OG will appeal to anyone who loves timeless design and is a sneakerhead.
The Ultraboost sneaker is more than just a shoe. It’s a cultural symbol. It represents a decade’s worth of innovation, style, and comfort. It’s a good reminder that the best designs are often the ones that last the test of time. The Ultraboost is a constant in a world of trends that come and go. It’s loved by sneakerheads and fashion lovers alike.