Ever wondered how a company that began over a hundred years ago with orthotic insoles inspired by chickens became a global phenomenon? We’re about to dive into the fascinating world that is New Balance and its iconic designs. New Balance’s story is worth telling, from the streets of Boston to runways at fashion weeks. You won’t want it to pass you by.
First things first: why is New Balance important? New Balance stands out in a world of flashy athletic brands. It’s not only about the shoes, but also about the heritage, craftsmanship, and timeless appeal. New Balance began as a small business making orthotic insoles over 100 years ago. Fast forward to today and they’ve grown into a sneaker giant, all thanks to some chicken-inspired creativity and a lot of passion.
Let’s talk about numbers. Did you know the 1982 New Balance 990 model is still a fan favourite? It’s more than just a shoe. It’s a culture icon. The 990 has been through six iterations. The latest, the V6, will be on shelves in 2022. Each version has something new to offer, but the core appeal is still quality, comfort and a timeless appearance. It’s not only the 990. The 574, 550 and 327 are all models that have made their mark. They are staples in wardrobes around the world.
New Balance is known for its ability to combine comfort and style. Take the 574 for example. It was designed originally as a running shoes in 1988 but quickly became a style statement. The 574 has become a symbol for laid-back cool, from soccer stadiums to streetwear. Let’s not forget about the 992-Steve Jobs favorite shoe. If that’s a stamp, we don’t what else is.
In recent years, New Balance’s popularity has risen, thanks to collaborations with brands such as Aime Leon Dore, Casablanca, and others. These collaborations have given new life to classics such as the 550 and 323, making them a must-have item for sneaker lovers and fashionistas. But it’s more than just hype. New Balance’s commitment and pride in their craftsmanship is evident in every pair.
Why should you care about New Balance then? New Balance is a timeless brand in a world of trends. New Balance shoes aren’t only for athletes. They’re also for anyone who appreciates comfort, style and a little bit of history. New Balance has a shoe for everyone, whether you’re cruising around the city or hitting the gym.