Rarely do you find a collaboration in a world of sneaker releases that feel like a race towards the finish line. Lack of Guidance and Asics achieved this with their upcoming GEL Quantum 360. This isn’t another sneaker. It’s a tribute to history, a leap forward, and a firestarter. Here’s the real answer: Why are we so excited by a collaboration that is different?
The story behind the Lack Of Guidance x Asics GEL Quantum 360 is just as compelling as the shoe. In 1998, the Japanese national soccer team wore a kit designed and manufactured by Asics on the field of the World Cup in France. The kit with its iconic flame graphics became a grail among soccer and streetwear enthusiasts alike. Fast forward to today and the same flame has ignited an exciting new collaboration with Amsterdam-based Lack of Guidance.
This Dutch streetwear powerhouse is known for pushing boundaries and redefining cool. The Dutch streetwear powerhouse’s first venture into footwear is a bold move. They have given the iconic Asics GEL Quantum 360 a makeover, which is both futuristic and nostalgic. The result? The result? A sneaker that feels as if a piece of the past has come to life.
The Lack of Guidance x Asics GEL Quantum 360 is a masterpiece. This shoe pays homage to the original 1998 kit with its flame-orange mesh and black overlays. The metallic silver accents of the Asics branding, laces and logos add a modern touch to this sneaker.
Why is a design such as this important? This collaboration is more than a pretty face in a world of trends that come and go. It’s a testimony to the power and appeal of iconic designs. Lack of Guidance, Asics and Lack of Guidance have created something that is both familiar and new by blending the past and the present.
Collaborations are not just marketing strategies, they are cultural moments. When two brands join forces, they bring worlds together that neither brand could have achieved alone. The Lack of Guidance x Asics GEL Quantum 360 is a great example of this. It’s a shoe that feels like a dialogue between the past and future, between streetwear and sport.
This release also taps in to a wider cultural trend: resurgences of nostalgia for the ’90s. We’re seeing an increasing fascination with designs which feel both retro-modern. The GEL Quantum 360 is the perfect example of this trend. It’s a sneaker which feels like a tribute from the past but looks like it belongs to the present.